Utilizing technology and a relentless pursuit of perfection, principlesofaccounting.com strives to:

(1) become the globally dominant source of material for introductory accounting education,

(2) make life-changing education accessible to more people through the reduction and elimination of traditional costs,

(3) incrementally contribute to a sustainable planet using environmentally green methods for knowledge sharing, and

(4) promote harmonious global relationships through a collaborative platform of mutual interest.